Week 38: FMP-Heston’s Fantastical Food

by wangtianchen

Heston’s Fantastical Food is a television cookery program starring chef Heston Blumenthal in the UK during late 2012. The Episode 1 ‘Heston’s Big Breakfast’ is a really amazing example which I found from this program and it is relative my FMP topic, this case inspired my thinking process.

There are two experiments in this episode, which are happened at Moor Street Station and train in Birmingham. Blumenthal had less success trying to persuade commuters to sample his breakfast. “It’s a bit like the tea break, with the family coming together round the table every morning before work. But now people tend to get up as late as they can to get on a crowded train, drinking out of a cardboard cup. So we laid on this crazy big breakfast at a commuter station in Birmingham, at half six in the morning. I must have asked 100 people, maybe more, and I’d say that half of them didn’t even look up. It’s as if someone had put them on automatic pilot. They just weren’t talking to anyone.” “The plan was to create a breakfast experience with elements of sensory stuff around you: a chicken cock-a-doodle-dooing, the sun streaming through the window, the smell of the coffee. We used yoghurt jelly with mango puree to make a giant boiled egg, and pressure-cooked baked potatoes to look like baked beans. Some of the people that looked up did a double take, and said, ‘I’d love to, but I’ve got to go to work.’ We managed to get three people to try it and in the end it was the people from the train station that came.” [1]

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So then he decides to make breakfast for them and take it on the train. It made me wonder why isn’t there food available on trains now? Plenty of people are on a train for 20 minutes, more, you’d think you’d be able to buy something. Anyway, he makes what looks like a cooked breakfast, Black pudding turned into Nutella. Sausages disguised as a tomato. A backwards bacon sandwich where the bread was between the bacon. Brioche made to look like mushrooms. Milk infused salmon made to look like fried eggs. A giant Shreddie, stuffed with all the other best kids cereals, complete with ‘snap, crackle, pop’ milk made with space dust… And of course there was also the hardest part of the challenge, a giant boiled egg accompanied by real soldiers! It looks amazing. [2]

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My FMP project also focus on commuters, because they are a majority of group who are using railway, train and bus. How to improve their travel life or make they feel relax and pleasure during the travelling become really important, that can influence the quality of their job.

YouTube Link: Heston’s Fantastical Food-Heston’s Big Breakfast

Reference:

[1] Sturgess, E. (2012). Heston Blumenthal: “We don’t use nostalgia enough in food”. Retrieved June 19, 2015 from http://www.radiotimes.com/news/2012-11-06/heston-blumenthal-we-dont-use-nostalgia-enough-in-food

[2] Kindler. (2012). TV Dinners; Heston Blumenthal’s Fantastical Food. Retrieved June 19, 2015 from https://slightlydomesticateddad.wordpress.com/2012/11/08/tv-dinners-heston-blumenthals-fantastical-food/

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